Loading Ralph Chang's 2024 portfolio

Planet Longhorn

Bridging cultures
through digital design.

WEBSITE DESIGNWEBSITE DEVELOPMENTBRANDINGCONTENT CREATION
planet longhorn

Overview

The goal of the Planet Longhorn website was to create an online presence that not only serves as an informational resource for current and prospective members but also embodies the organization's vibrant community spirit. The website aims to facilitate easy access to event information, membership details, and organization news, while also highlighting the diverse and inclusive nature of Planet Longhorn.

VIEW LIVE SITE

Role

Website Designer

Website Developer

Completed

Fall 2023

Design Link

Figma

Repository

Github
BRANDING

Creating brand identity.

As the biggest international/exchange student organization on the campus of the University of Texas at Austin, Planet Longhorn’s brand needed to resonate with a diverse student body, reflecting a vibrant, inclusive, and dynamic community.

branding
WIREFRAME

Creating a magazine-style experience.

When developing the wireframes for Planet Longhorn's website, the goal was to emulate the immersive, visually-rich experience of a magazine. This approach aimed to showcase the community's spirit and inclusivity through photography, thus creating a dynamic and engaging user experience.

branding
WEBSITE PREVIEW
WEBSITE DESIGN

Engaging exploration and storytelling.

The website emphasizes international community inclusivity at every turn, using words and quotes as a foundation, supported by subtle interactions along the way to make the experience feel sincere and tangible.

branding
WEBSITE DEVELOPMENT

Front-end

  • HTML
  • CSS
  • JavaScript
  • React JS
  • Next.js
  • Framer Motion

Deployment

  • Vercel
TAKEAWAYS

This project improved my proficiency with the Next.js framework and honed my skills in creative interaction and design. It also broadened my experience in translating the inclusive, kind, and passionate ethos of the Planet Longhorn team into a compelling and visually engaging online presence.

IMPACT

planet longhorn is a organization for mostly international students and exchange students, having an googleable online presence helps incoming students have better chance finding this amazing organization.

NEXT STEP

Collaborating with the Planet Longhorn team to build their events and gallery pages, which will document their events and meetings. We are also incorporating a Content Management System (CMS) to enable team officers to update the website easily.

WHAT I LEARNED
  • Design Skills Improvement:

  • Learned how to leverage a combination of high-quality references and AI-generated imagery to craft a modern website design that aligns with current trends and aesthetics.
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